Tuesday, May 31, 2011

Capital Bikeshare Is Running a Contest to Reward Reverse Commuters

Like to bike? Do you have a counterflow commute that you could do on a two-wheeler? Then you could be a winner in the new competition announced by Capital Bikeshare, the regional bikesharing network. "CaBi" (as it's commonly called for short) is launching a "Reverse Rider Rewards" competition on June 1, which will help to redistribute and rebalance the number of bikes throughout the system.

The Rewards program will provide CaBi members with incentives to use bicycles in the reverse rush hour direction during the peak hours of 8am-10am, Mondays through Fridays.

“Like any transportation system, Capital Bikeshare has a rush hour when demand spikes,” said Terry Bellamy, Acting Director of the District Department of Transportation. “Rebalancing crews are constantly moving the bikes around to keep up, but any additional help provided by members could help ensure there’s a bike available when you want it.”

Capital Bikeshare's membership has increased dramatically in recent months and is currently up to 13,835 annual members and climbing. Members who participate will earn points for taking bicycles from any of the “typically full” stations to “typically empty” stations. Each trip will earn participants one point, as well as one entry into a raffle. At the end of the contest, the individual with the highest number of points will win a one-year extension of his or her Capital Bikeshare membership, while the nine runners-up in the top ten will receive one-month extensions. Five raffle prize winners will also receive one-month extensions.

Reverse Rider Rewards officially launches on Wednesday, June 1, and will run through Wednesday, August 31. Winners will be posted on the 5th of each month. For complete information about the rules, prizes and eligible stations visit http://www.godcgo.com/reverse-rider-rewards.aspx.

Questions and comments may be emailed to reverseriderrewards@capitalbikeshare.com.

Capital Bikeshare is the product of a unique public/private partnership between DDOT, Arlington County and Alta Bike Share. The two jurisdictions worked closely with Alta Bicycle Share to develop the program in the fall of 2010, offering regional service with 1,100 bikes and 115 stations. Based on the initial success of the program, both jurisdictions plan to add additional stations and bicycles to the system by the end of the year.For more information about Capital Bikeshare, visit http://www.capitalbikeshare.com.

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