Saturday, January 11, 2020

Still Life with Robin: Restaurant Week Is More Than a Good Marketing Gimmick

Photo by Bill Adler

by Peggy Robin

It started out as a marketing gimmick: Pick a normally slow time for the dining-out crowd and declare it “Restaurant Week,” and offer some enticing prix-fixe deals for a three-course meal, and prest-o-change-o, your slowest week turns into hard-to-get-a-table time. People who normally wouldn’t brave the cold and/or snow/wind/ice are coming out to sit by your hearth (if you have one) and enjoy some cold-weather comfort food at warm, inviting prices.

Here we are, nineteen years later, and the marketing gimmick has turned into a Fine Old Washington Tradition. And it’s one that keeps on finding new adherents to keep it going strong. How else can newcomers, lower-earning millennials, and anyone else on a strained budget get a chance to sample the fare at some of DC’s three-to-five star restaurants, which are also usually $$$ to $$$$ in the Washingtonian’s 100 Very Best Restaurants Guide

Your chance to eat out for less than you would during Rest-of-Restaurant-Year starts on Monday, January 13 and ends on Sunday, January 19, 2020. There’s usually a Summer Restaurant Week as well, for those of you who don’t summer elsewhere. (If you’re wondering whether “summer” can be used as a verb, that means you don’t own a summer cottage on The Vineyard. If you spend a week or even a month at Ocean City or Rehoboth, no, that does not count as “summering” anywhere.)

During this Winter Restaurant Week, you can have lunch or brunch at any of the hundreds of participating restaurants for $22; dinner is $35.

If you would like to spend your Restaurant Week dollars right here in the neighborhood (what a good idea!) - here’s what comes up when you go to the Restaurant Week website at and then select “Cleveland Park” from the “Neighborhood” search box:

3311 Connecticut Avenue NW
Washington, DC 20008
(202) 244-6750

3311 Connecticut Avenue NW
Washington, DC 20008
(202) 244-6550

La Piquette
3714 Macomb Street NW
Washington, DC 20016
(202) 686-2015

Silver Cathedral Heights
3404 Wisconsin Ave., NW
Washington, DC 20016
(202) 851-3199

Can’t go wrong with any of the above!

Still Life with Robin is published on the Cleveland Park Listserv and on All Life Is Local on Saturdays.

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